Organizational Culture 

WAPC no longer has a brick-and-mortar office; all staff work from home in locations all across Wisconsin. We meet in-person as a staff periodically throughout the year and around the state.  

WAPC strives to attract and develop individuals who reflect a broad spectrum of diversity, including racial, ethnic, gender identity, and socioeconomic dimensions. We believe inclusion of diverse perspectives is essential to achieving long-term, systemic change. We explicitly welcome applications from those who self-identify as coming from historically marginalized populations to enrich and elevate our equity-centered approach to problem-solving. 

You will join a collegial and thoughtful team that values collaboration, open communication, and efficient and timely completion of tasks and projects. We prize timely and direct conflict resolution amongst co-workers, and strive to be a workplace where everyone feels respected and supported when trying new things or exploring new ideas. We practice continuous improvement, which necessarily relies upon the ability to make mistakes. We are a thoughtful bunch who enjoy working together.  

Position Summary 

The Wisconsin Association for Perinatal Care (WAPC) is hiring an experienced Communications Coordinator to support the missions of WAPC and the Perinatal Foundation.  

In this role, you will have the opportunity to make a significant impact on healthcare delivery and outcomes for birthing people and infants across Wisconsin. This role is perfect for someone who enjoys using their creative skills, being extremely organized, communicating with partners, solving problems as they arise, balancing deadlines, and keeping things flowing. The person in this position should be excited to contribute to an anti-racist and LGBTQ+ inclusive workplace and program.  

The Communications Coordinator will support external communications, education and event marketing, and membership activities. This position will be responsible for creating and maintaining current branding and communications, including writing copy for mass emails, managing social media accounts, and coordinating regular membership, educational, and programmatic campaigns. In addition, the Communications Coordinator will serve as the in-house graphic designer for projects across the organization. The successful candidate will have at least two years of experience in a communications or related role. While previous experience is required, we are committed to growing the skills and experience of the person in this role through professional development opportunities. 

Duties and Responsibilities  

Communications and Marketing 

• Lead copy writer for all communications 
• Plan and execute promotions and communications for our various programs, including but not limited to:  
  • Promoting our educational events and QI projects 
  • Recruitment for committees, work groups, and QI initiatives 
• Creating copy and branding for each event, and “know before you go” emails 
• Utilize and schedule multichannel communications, including but not limited to: email, social media, website news/blog, and physical mailers 
• Connect with other staff to gather necessary information as needed  
• • Write copy for mass emails 
  • Keep website content current  
  • Customize communication and use marketing automation 
  • Create graphics and branded materials for programming and events 
  • Lead exhibiting work and materials creation 

Marketing Strategy 

• Researching social media analytics and trends to keep the org relevant and thriving, including quarterly audits of our social media and marketing. 
• Strategic campaigns surrounding asks and events 
• Graphic design 
• Copywriting 
• Exhibiting  

Member and Donor Communications 

• Plan and execute membership communications, including but not limited to: 
  • monthly communications 
  • new and returning member journeys 
    
• Coordinating regular membership drive campaigns 
• Broaden our network to include previously untapped demographics 
• Act as brand ambassador in niche spaces, such as Facebook groups, in order to drive
  attendance at events and increase membership 
• Plan and execute donor stewardship communications, including but not limited to:  
  • new and returning donor journeys 
  • lapsed member communications 
  • monthly communications 
  • quarterly mailers 
  • materials for year-end campaign 
  • board communications to donors 

Continuous Improvement 

• Stay up to date on best practices in marketing and communication 
• Evaluate the efficacy of our communications efforts 
• Lead the innovation efforts for our communications and marketing tactics and strategy 
• Other duties as assigned 

Competencies, Knowledge, Skills, Abilities 

• Takes ownership for and follows through on commitments  
• Approaches problems and decisions methodically, objectively, and timely, involving others as needed 
• Focuses on outcomes and accomplishments; interested in evaluation and process improvement 
• Works efficiently and effectively to achieve a high level of measurable outcomes 
• Takes initiative in planning and executing new ideas and projects 
• Persists in achieving goals despite obstacles 
• Prioritizes and aligns actions/decisions around the mission and values of WAPC and WisPQC 
• Creates and supports an environment where improvement ideas, team-building, and creative thinking are encouraged   
• Interest in exploring and utilizing new technologies, such as ChatGPT  

Required Qualifications (Demonstrated through education and/or experience) 

• Experience in communications, digital design, and other aspects of this role  
• Excellent oral and written communication skills  
• Extreme attention to detail, enjoys being organized 
• Leadership skills and the ability to take initiative as a member of a team 
• Experience establishing cooperative working relationships with a variety of persons and organizations/agencies  
• Proficiency with Microsoft Office Suite, WordPress, Canva or other design software, Hootsuite, social media; familiarity with Zoom and/or other virtual meeting software; and willingness and ability to learn new software 

Other Requirements 

• Ability to work remotely  
• Willingness to travel throughout Wisconsin as needed for meetings and events. Must provide own transportation 
• Interest in continuing to learn and grow in this position through professional development opportunities and by taking on new challenges within the organization  
• Commitment to the missions of WAPC and the Perinatal Foundation