The vision for this initiative is to have as many infants as possible receive human milk. In addition, facilities should address equity among the populations they serve.


  • Prenatal education (required for community-based obstetric care providers)
  • Skin-to-skin after delivery
  • Rooming-in
  • Exclusive human milk feeding during hospitalization
  • Mother’s milk in the NICU (required for NICUs)
  • Any human milk at discharge from the NICU
  • Exclusive human milk at discharge from the NICU
  • Human milk feeding at 3-4 months (required for community-based infant/pediatric care providers)
  • Exclusive human milk feeding at 3-4 months
  • Human milk feeding at discharge (required for hospitals)

Participating sites do not have to select all measures, but can identify the measures that are most important to their own quality improvement.

Change Package

Measure Set

This document lists the measures for the initiative.

Measure Set

This document lists the measures for the initiative.

Measure Set

This document lists the measures for the initiative.

Participating Locations

  • All Saints Hospital-Part of Ascension, Racine
  • American Family Children’s Hospital NICU, Madison
  • Ascension | Elmbrook Memorial, Brookfield
  • Ascension | St. Joseph, Milwaukee
  • Aspirus Langlade Hospital, Langlade
  • Aspirus Wausau Hospital, Wausau
  • Aurora Lakeland Medical Center, Elkhorn
  • Aurora Medical Center Kenosha, Kenosha
  • Aurora Medical Center Oshkosh, Oshkosh
  • Aurora Women’s Pavilion, West Allis
  • Bellin Hospital, Green Bay
  • Door County Medical Center, Sturgeon Bay
  • Fort HealthCare, Fort Atkinson
  • Froedtert St. Joseph’s Hospital, West Bend
  • Greater Racine Collaborative for Healthy Birth Outcomes-Racine Kenosha Community Action Agency, Inc., Racine
  • Hayward Area Memorial Hospital, Hayward
  • Holy Family Memorial, Manitowoc
  • HSHS Sacred Heart, Eau Claire
  • Manitowoc County Health Department, Manitowoc
  • Marshfield Medical Center, Marshfield
  • Reedsburg Area Medical Center Birth Center, Reedsburg
  • Sauk Prairie Healthcare, Prairie du Sac
  • SSM Health St. Clare Hospital, Baraboo
  • SSM Health St. Mary’s Hospital, Janesville
  • St. Croix Regional Medical Center, St. Croix Falls
  • UnityPoint-Meriter Hospital/University of Wisconsin, Madison
  • Watertown Regional Medical Center, Watertown
211 S. Paterson St., Suite 250 Madison, WI 53703 | 608-285-5858
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211 S. Paterson St., Suite 250 Madison, WI 53703 | 608-285-5858
Privacy Policy | Terms of Use | Cookie Notice