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May 25, 2022

COVID Culture and Communication Webinar Series

By Wisconsin Association for Perinatal Care

COVID has made a huge impact in the care sought by patients and delivered by providers. Oftentimes lurking in the background are many preconceived notions, misinformation and lack of effective communication on both ends. In this three-part series we will help participants to:

  • Recognize the impact that implicit bias and trauma has in communication surrounding COVID and vaccine hesitancy.
  • Identify different approaches that providers, community workers, and organizations can use to improve the culture of patient/provider communication surrounding COVID and vaccine hesitancy
  • Identify additional tools and resources needed to best serve patients who have questions about COVID and/or are vaccine hesitant.

Join us for this FREE series! Click here to register.

Session 1: COVID, Beliefs, and Bias – Oh my!

June 15, 2022 | 10:30am – 12:00 pm

Over the past few years, COVID has created many challenges in the healthcare field in general and in many disenfranchised communities in particular. Mistrust of the healthcare system by those in these communities and implicit bias in some providers have often contributed to poor communication and missed opportunities for realistic goal-setting and relevant patient education that can further the conversation about COVID and vaccine hesitancy.  Those utilizing the healthcare system are sometimes not even included in decisions affecting their care.  This webinar will focus on addressing these topics and open the discussion on ways to improve communication between providers and patients especially as it relates to COVID, vaccine hesitancy, and total health promotion.

Session 2: Talking with Patients and COVID-19 Vaccination

July 13, 2022 | 10:30am – 12:00pm

Many providers, organizations, and healthcare systems have put substantial efforts into coming up with ways to effectively reach populations where COVID disparities (including vaccination levels) exist.  Much of this dialogue, however, has been siloed with little to no collaboration across the patient continuum of care. Patients are often led in so many directions that it becomes difficult to navigate what’s right and what’s just right now as it relates to COVID education and communication. Motivational interviewing is often seen as a coercion tactic rather that a shared-decision making platform to encourage trust-building and total health promotion and doesn’t usually carry over from one provider to the next.  This webinar will focus on addressing these topics and the ways collaboration between the varied providers and healthcare entities can prove to be a useful tool as it relates to getting COVID information out to the communities as well as impacting COVID vaccine hesitancy.

Session 3: Guidelines, Tools, & Resources for Optimal COVID Communication

August 17, 2022 | 10:30am – 12:00pm

COVID vaccine hesitancy will likely continue to play a major role in the fight against COVID.  What shifts are needed to continue to educate the public about COVID prevention and continue to foster trust-building and total health promotion? Have private practices, organizations, and healthcare systems encouraged and actually solicited feedback from those who are COVID vaccine hesitant? Identifying tools and resources available and understanding how to evaluate current routines and practices can have a huge impact on building patient trust and help provide optimal communication about COVID. This webinar will focus on addressing these topics and offer participants tangible solutions to tackle continued COVID challenges.

Continuing Education Information

Continuing Nursing Education (CNE)

The Wisconsin Association for Perinatal Care (WAPC) is approved as a provider of nursing continuing professional development by the Wisconsin Nurses Association, an accredited approver by the American Nurses Credentialing Center’s Commission on Accreditation.

This internet live course meets the criteria for a maximum of 1.0 contact hour.

Continuing Medical Education (CME)

The Wisconsin Association for Perinatal Care (WAPC) is accredited by the Wisconsin Medical Society to provide continuing medical education for physicians.

The Wisconsin Association for Perinatal Care (WAPC) designates this internet live course for a maximum of 1.0 AMA PRA Category 1 CreditTM. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

Certified Health Education Specialist (CHES)

The Wisconsin Association for Perinatal Care (WAPC) has been granted approval as a multiple event provider of continuing education contact hours (CECH) through The National Commission for Health Education Credentialing, Inc. The Wisconsin Association for Perinatal Care (WAPC) has been approved specifically for the continuing education programs.

This activity meets criteria for a maximum of 1.0 CECH.

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