Birthing Friendly Designation
Two Requirements
1. Engage with a National or State PQC
2. Implement a Patient Safety Bundle
WisPQC Pathway
Become A Member
Complete the annual hospital survey and engage with WisPQC.
Connect With WisPQC
Share your story, participate in Levels of Care, join a QI initiative, or receive technical assistance.
Meet Participation + Reporting
Achieve 75% participation and 75% on-time reporting.
Receive Participation Letter
Hospitals that meet both requirements receive their participation letter for BFD.
Frequently Asked Questions
The CMS Birthing Friendly Designation (BFD) is a national hospital quality designation recognizing facilities that participate in programs focused on improving maternal health outcomes through evidence-based care and quality improvement efforts. The designation helps patients identify hospitals committed to advancing safe, equitable, and high-quality maternity care.
WisPQC provides Wisconsin hospitals with opportunities to engage in statewide quality improvement initiatives, implement patient safety bundles, participate in education and peer learning, and complete required participation and reporting activities aligned with CMS Birthing Friendly Designation measures.
Active participation may include attending live educational sessions, viewing recordings, participating in quality improvement activities, completing required surveys, engaging with WisPQC staff, and contributing to collaborative learning and implementation efforts.
Hospitals participating through WisPQC must achieve:
- 75% participation in educational and collaborative activities
- 75% on-time qualitative and quantitative reporting
WisPQC offers technical assistance and support throughout the process to help hospitals successfully meet these benchmarks.
Hospitals that successfully meet both participation and reporting requirements receive a participation letter documenting engagement with WisPQC and participation in patient safety bundle implementation activities that support CMS Birthing Friendly Designation measures.
No. WisPQC works with birthing hospitals and children’s hospitals across Wisconsin, including rural, community, and larger health systems. Support and participation opportunities are designed to meet hospitals where they are in their quality improvement journey.
Ready to participate?
WisPQC can support your hospital in meeting BFD participation requirements through statewide quality improvement, reporting support, and peer connection.
Strengthening both people and systems
WAPC and WisPQC are designed to work together.
- WAPC supports individuals building knowledge, leadership, and connection across the field.
- WisPQC supports organizations working to improve systems, processes, and outcomes.
Together, these pathways help strengthen perinatal care in Wisconsin at every level.